Field notes from edge of work

Low software adoption doesn't just waste money - it actively blocks business growth. Learn how mental model mismatches prevent scaling and how to fix them.

Bespoke software solutions, especially those that have evolved over time, often contain design flaws that create user anxiety.

Those "UX problems" are actually mental model conflicts. Learn why interface fixes won't solve software adoption and what will.

Some sales teams are notoriously bad at fully utilising bespoke CRM setups. You need them to do so and you invest in making it happen. But are you investing in the wrong thing?

If your team avoids a tool you thought was simple, the issue may be mismatched mental models. Learn why “intuitive” software often fails internally - and how to fix it.

You've had special software made for you workflow, but the team's still using Excel. Learn why employees stick with spreadsheets and how to guide effective migration.

Most training fails because it ignores cognitive load theory and schema formation. Learn what neuroscience research actually shows about software adoption.

Most software rollouts fail, not because of technical problems, but because software thinking doesn't match human thinking. Here's what actually happens.

Fixing one app with a DAP can cause friction across your workflow. Learn how to prevent cross-app chaos by designing for systems; not just steps.

Software Optimization Framework

The Two-Angle Diagnostic Framework