How we work
We're a boutique, specialized senior-only team who understands what it's like when business-critical software isn't delivering the results that justified the investment.
We start with behavioral-focused diagnostics to identify exactly why people abandon or use your software ineffectively, then we align on systematic fixes with your team.
Our Human-Centered Business Transformation Approach
We see both angles of software performance:
Angle 1 (Human Psychology): Why do people abandon or struggle with your software? What psychology mismatches prevent effective usage?
Angle 2 (Business Results): What specific business outcomes should this software deliver? How do we align functionality with goals?
Our Solution: Fix software to match both human thinking patterns AND business requirements.
When to call us:
Your business-critical software works technically but employees or customers use it without achieving intended productivity or efficiency improvements.
What to expect:
Behavioral-focused diagnostic identifying where software workflows fail to match how users think about their work, followed by iterative measurable fixes.
What success looks like:
Improvements in productivity, efficiency, and business profit from your existing software.
Our Team
We're behavioral researchers, product strategists, and designers who believe fixing software psychology drives business results.
Nielsen Norman Group certified with proven digital asset performance recovery results for healthcare SaaS platforms and SMBs whose software was underperforming.
We're senior-level professionals who communicate directly with decision-makers and create solutions that fit your business reality.
Let's Get Your Software Working
What happens next: 30-minute assessment → 2-3 week diagnostic → Results presentation with specific improvements