Angle2

Unlocked Government Market Access through Workflow Alignment for Bond Processing Platform

Article TitleArticle Title
Client:
Surety Bond Processing B2B IT Services, established SMB
Challenge Focus:
Developer-built platform causing workflow confusion and lost deals

The Business Trigger:

We are getting feedback from users that certain workflows are confusing. Our system looked like something from 1999, and we were losing potential customers who expected modern, professional platforms. The platform was designed by software developers.

What They Thought They Needed:

  • Modern visual design to look professional
  • Updated graphics and fonts
  • Interface that didn't look like "1999 technology"

The Problems We Discovered

  • Primary user goal: “Spend less time in the system, complete tasks faster'"
  • System forced unnatural task sequences that conflicted with established thinking patterns
  • Missing PDF capabilities meant manual document creation
  • Users had to work outside the system for essential government agency requirements, leading to entire market segment inaccessible (government agencies requiring PDF documentation)
  • Confusing processes generated constant support tickets
  • Workflow logic conflicts caused user errors and confusion
  •  High support overhead preventing team from focusing on growth
  • Users expected bond processing to follow industry-standard mental models
"The core problem wasn't aesthetic—it was functional workflow logic that was costing users time and generating support burden."

Our Solutions

1

The system's structure, matched with how users think, helps them use existing knowledge to complete tasks.

  • Navigation to follow natural user decision sequences
  • Task flows optimized based on actual user mental models
  • Information architecture restructured around user priorities, not system logic
Our SolutionsOur Solutions
2

We improved the way people interact with the platform so that they don't have to put as much effort into using it.

  • Decluttered user journeys eliminating unnecessary choices
  • Streamlined flows matching natural task completion patterns
  • Clear progression indicators, modern interaction patterns that signal platform reliability
We improved the way people interact with the platform so that they don't have to put as much effort into using it.We improved the way people interact with the platform so that they don't have to put as much effort into using it.
3

Updated UI leads to user confidence and trust

  • Updated UI behaviors to match current user expectations
  • Modern interaction patterns that signal platform reliability
  • Professional interface credibility supporting business relationships
Updated UI leads to user confidence and trustUpdated UI leads to user confidence and trust
4

Added Missing Features

  • Built PDF templating matching industry-standard document expectations
  • Integrated document generation into natural workflow sequences
  • Enabled complete task completion without system switching
Added Missing FeaturesAdded Missing Features
Sometimes workflow psychology problems coexist with legitimate visual credibility issues. The method is still assessment-first to identify which problems are which.
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The Results & Strategic Impact

  • Market Position Transformed: From outdated 1999 technology to competitive modern platform winning deals on both functionality and professional appearance
  • Revenue Growth Enabled: PDF workflow capabilities opened entire government agency market segment
  • Operational Excellence: Reduced support burden through workflow psychology fixes, enabling growth focus
Surety2000Surety2000

Why Traditional UX Approaches Failed Here

Standard UX would have:

  • Cleaned up individual screens using heuristics
  • Applied interface best practices page-by-page
  • Simplified complexity by removing features

Our approach:

  • Process optimization over interface decoration
  • Human behavior understanding rather than technology-first thinking
  • Collaborative approach ensuring solutions fit real business needs
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Client Perspective

“Angle2 helped us deliver a fully developed system by our desired launch date, using swift processes and quick framework development. A key improvement was the introduction of PDF templates, which previously didn't exist, allowing the company to expand its reach to government agencies that require PDF documentation.

What set Angle2 apart was their consistency and collaborative approach."

Josh BuczinskiLead Developer
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Could Your Business Benefit from a Smarter, More Human-Centric Workflow?

The digital landscape is evolving fast - especially with AI. To stay ahead, businesses need more than code; they need systems that amplify human intelligence, not replace it.

At Angle2, we help small teams unlock big impact through smarter digital products.