Angle2

Transformation of a 25-year-old internal tool into a SaaS.

Article TitleArticle Title
Client:
25-year-old media technology company
Challenge Focus:
Daily operations and growth are hindered by an internal platform.

The Business Trigger:

"We use Matchpoint to operate our everyday business... It runs the entirety of our business right now. But when we explored turning it into a SaaS product, we realized our own employees couldn't use it effectively. If our internal experts struggle with it, external customers would never adopt it."

The Problems We Discovered

  • When validation errors occurred, users had to email colleagues instead of resolving issues in the system
  • Critical business data lived in spreadsheets rather than the system
  • Duplicate data entry and decision-making delays
  • Users avoided key features like Blueprint and Insights modules due to lack of data trust and unclear visuals
  • Users said cluttered interface was "a problem, but not the main one." The real issue was workflow logic conflicts - the system forced unnatural thinking sequences.
  • Users avoided features not because they were hard to find, but because they didn't trust the workflow logic
  • Green status ≠ actually completed (system logic vs. user expectations)

Our Solutions

1

Self-Service Error Resolution

  • Contextual error resolution that guides users through validation logic eliminated email-based error resolution
  • Added data validity tags and visual indicators that align with natural trust patterns
  • Information architecture restructured around user priorities, not system logic
Our SolutionsOur Solutions
2

We didn't simplify the software - we made complex workflows match how people naturally think about their work.

  • Quality check, delivery, and business teams get workflow entry points matching their thinking patterns
  • Progressive disclosure reveals functionality when needed and hides it when not.
  • Information is organized by workflow thinking patterns, not feature categories
  • When workflows crossed modules (receiving → assembly → delivery), we ensured the complete workflow psychology remained consistent
We didn't simplify the software - we made complex workflows match how people naturally think about their work.We didn't simplify the software - we made complex workflows match how people naturally think about their work.
3

UI Enhancements for Cineverse Platform

  • Established a unified visual hierarchy with consistent typography, spacing, and color schemes, ensuring users can easily navigate and focus on key content—boosting engagement and reducing confusion.
  • Prioritized contrast and legibility across all UI elements, making the platform accessible to all users and delivering a premium, frustration-free viewing experience.
  • Designed modular content cards and shelves for scalable, visually consistent presentation, enabling users to efficiently browse and discover films, series, and channels.
  • Integrated search and filter components with intuitive controls and prominent placement, dramatically improving content discoverability and empowering users to quickly find what they want.
UI Enhancements for Cineverse PlatformUI Enhancements for Cineverse Platform
Client validation: "The level of complexity that we need is necessary, but we obviously need to simplify things... we don't want to make something super simple for one of our SaaS customers and then sacrifice some of that complexity because we ourselves are using it."
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The Results & Strategic Impact

  • Internal Operations: Eliminated email-based workarounds and spreadsheet dependencies
  • Growth Unlock: Platform now scalable for external customers without losing internal functionality
  • Competitive Advantage: Preserved 25 years of operational sophistication while enabling market expansion

The Takeaway for Complex Business Software

  • Users avoid features despite training
  • Spreadsheet workarounds persist despite software investment
  • "Cluttered interface" complaints mask deeper workflow logic conflicts
  • Traditional page-by-page optimization can't solve workflow psychology problems
CineverseCineverse
This case demonstrates that workflow psychology problems often hide behind usability complaints. When expert users avoid their own business-critical software, the issue usually isn't interface design - it's mental model misalignment at the workflow level.
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CineverseCineverse
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Could Your Business Benefit from a Smarter, More Human-Centric Workflow?

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